Apple's foldable iPhone referred to as 'Ultra' internally - Mark Gurman
macdailynews.com · Wed Aug-12 16:00:26 published · Wed Aug-12 16:20:45 alerted · alerted 20m after publish · read at macdailynews.com ↗ · product · mat 65
Bloomberg reports that Apple internally refers to its upcoming foldable iPhone as the 'Ultra', with a potential debut at the September event alongside the iPhone 18 series.
overnight drift: long AAPL at close, exit next close (product: Bloomberg reports that Apple internally refers to its upcoming foldable iPhone as the 'Ultra', with a potential debut at the September event alongside the iPhone 18 series.) [skipped at close: outranked — mat 65 long lost to mat 65 short (decision 9860) for S4 AAPL exiting 2026-08-13]
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📖 Glossary
S1 primary — trades the alert's primary ticker in the direction the article itself indicates; exits at the same day's close.
S2 counterparty — trades the inferred counterparty ticker (weakest signal, LLM-inferred sympathy); exits at the same day's close.
S3 peer — trades an inferred peer ticker (also LLM-inferred sympathy); exits at the same day's close.
S4 overnight — holds the primary ticker from today's close to the NEXT day's close.
Verdicts are decided top-to-bottom, first match wins; REPRICING is also the fallback when nothing else matches (2026-08-08 #220).
UNKNOWN — a needed price input (move since close or move in the last 30m) is missing.
PRICED — |move since previous close| ≥ 2.0%: already reflected in price.
REPRICING — |move in the last 30m| ≥ 0.5%: the tape is actively moving on it. Also covers a quieter move — |move since previous close| in [1.0, 2.0) with a quiet last-30m tape: still developing, not yet priced.
FRESH — |move since previous close| < 1.0%: a genuinely new move.
materiality — how market-moving the story was judged, 0-100 — alerts require materiality ≥ 60.